{"id":78925,"date":"2022-07-21T17:22:32","date_gmt":"2022-07-21T17:22:32","guid":{"rendered":"https:\/\/www.sweetmelodiesfm.com\/?p=78925"},"modified":"2022-07-21T17:22:32","modified_gmt":"2022-07-21T17:22:32","slug":"soundclouds-user-centered-revenue-model-is-adopted-by-warner-music","status":"publish","type":"post","link":"https:\/\/www.sweetmelodiesfm.com\/soundclouds-user-centered-revenue-model-is-adopted-by-warner-music\/","title":{"rendered":"SoundCloud&#8217;s user-centered revenue model is adopted by Warner Music"},"content":{"rendered":"<p>In order to embrace SoundCloud&#8217;s Fan-Powered Royalties system, which distributes royalties based on each user&#8217;s listening and is regarded to be more artist-friendly, Warner Music Group reached a licensing agreement with the streaming service. The industry may undergo a wider change as a result of WMG becoming the first major label to implement the method.<\/p>\n<p>SoundCloud made waves last year when it introduced the new payout model in which money paid by subscribers is allocated to artists they actually listen to. That may seem like a no-brainer, but it is far from the industry standard. The pro rata model, which is used by industry heavyweights like Spotify and Apple Music, pools all subscription money and divvies it up based on total streams across the platform.<\/p>\n<p id=\"xcAxX1\">The pro rata method has contributed to an extremely top-heavy distribution system.\u00a0<a href=\"https:\/\/www.rollingstone.com\/pro\/news\/top-1-percent-streaming-1055005\/\"><em>Rolling Stone<\/em>\u00a0previously reported<\/a>\u00a0that the top 1 percent of artists end up getting 90 percent of streaming revenue. That typically benefits the major labels, so it is curious how Warner stands to gain from SoundCloud\u2019s user-centric system. Aside from its megastars like Dua Lipa and Ed Sheeran, it does have a roster of B-listers and its own creator distribution platform, Level. (Though a representative on behalf of SoundCloud did not disclose whether artists who use Level are included in the deal.)<\/p>\n<p id=\"rAMunH\">\u201cThe evolution of the music industry brings new ways to create, consume and monetize,\u201d said WMG chief digital officer Oana Ruxandra in a statement. \u201cAs the ecosystem expands, WMG is focused on advancing and experimenting with new economic models to ensure the opportunities for our artists and their communities are maximized.\u201d<\/p>\n<p id=\"V7pT7n\">The Fan-Powered Royalties system has certainly been working for SoundCloud. Within a year of introducing it last spring, SoundCloud saw a 30 percent jump in subscribers to its premium creator services, which start at $30 a year and go as high as $144 per year.<\/p>\n<p id=\"QjWsgL\">The deal is another sign that the user-centric model is gaining traction, though it isn\u2019t close to becoming the norm.\u00a0<a href=\"https:\/\/www.musicbusinessworldwide.com\/tidal-to-launch-user-centric-royalties-system-and-direct-to-artist-payments-for-new-19-99-hifi-plus-tier\/\">Tidal announced last fall<\/a>\u00a0that it was moving to a user-centric model as well. Spotify has acknowledged the new approach to royalties but\u00a0<a href=\"https:\/\/www.digitalmusicnews.com\/2022\/03\/24\/spotify-artist-payments-2021\/\">is waiting<\/a>\u00a0to see what the rest of the industry does. Warner, though the smallest of the three biggies (Universal is the biggest, with Sony coming in second), could help move the needle.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In order to embrace SoundCloud&#8217;s Fan-Powered Royalties system, which distributes royalties based on each user&#8217;s listening and is regarded to be more artist-friendly, Warner Music Group reached a licensing agreement with the streaming service. The industry may undergo a wider change as a result of WMG becoming the first major label to implement the method. [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":78926,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[6907],"tags":[934,15491,1094],"class_list":{"0":"post-78925","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech","8":"tag-news","9":"tag-soundcloud","10":"tag-technology"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SoundCloud&#039;s user-centered revenue model is adopted by Warner Music - Sweet Melodies FM<\/title>\n<meta name=\"description\" content=\"Sweet Melodies FM SoundCloud&#039;s user-centered revenue model is adopted by Warner Music Tech\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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