At the 2020 Awards of the Chartered Institute of Marketing Ghana (CIMG), Regent alumni, Edwin Amoako, was crowned the CIMG Marketing Practitioner of the Year.
The CIMG Awards seeks to promote high professional standards and to encourage excellence among marketing practitioners, among other objectives.
Edwin Amoako, who currently serves as the Commercial Director at Fanmilk Ghana Limited, holds a BSc. Degree in Management with Computing (Marketing) from Regent University College of Science and Technology. He also holds an MBA in International Marketing from Staffordshire University and is a member of CIM-UK, ICM-UK and C.I.P.R-UK.
At the CIMG Awards, Edwin was recognized for his role in leading the marketing unit at Fanmilk in the year under review (2019) of the awards. During this period, Edwin was instrumental in successfully introducing Super Yogo, a new Fanmilk product to the Ghanaian market.
The citation he was presented with at the awards stated:
“During your tenure, Super Yogo over delivered on all its financial key performance 0 indicators, as it reached 250,000 sampling contacts, 90 percent distribution priority channels as against a target of 60 per cent and chalked a customer service level of 94 percent as against a target of 90 percent.”
In his acceptance speech, Edwin expressed gratitude for the recognition.
“It’s one thing knowing you put in the work but it’s another feeling to get recognized by the marketing community for the impact of your work,” he said.
Edwin has close to two decades of business leadership and marketing experience both locally and internationally. Over the years of his career, Edwin has worked with brands including Nestle, Surfline and Starkist.
Established in 1989, the CIMG Awards is widely recognized as a benchmark of marketing excellence in corporate Ghana. It is the annual marketing performance awards organised by the Chartered Institute of Marketing, Ghana, aimed at shaping the future of businesses and challenging private and public organisations to be marketing oriented in their operations.
Individual and corporate CIMG awardees are expected to have demonstrated marketing innovation, technological innovation, geographical coverage, outstanding contribution to national development, societal impact, marketplace success, market growth, customer care schemes among other criteria.
