MacFrut 2022: From May 4-6, Italy will host the global fruit and vegetable industry

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Global stakeholders within the fruit and vegetable value chain from all over the world will convene at the Rimini Event Centre, Italy, for this year’s edition of the annual MacFrut Exhibition scheduled for May 4-6, 2022.

Participants and exhibitors will get to share and transfer knowledge, make business partners, and buy or sell agricultural equipment while tapping Italy’s expertise as the world leader in agricultural production and manufacturing.

Powered by the Italian Trade Agency and Italian Embassy in Ghana, Macfrut is an international platform whereon companies from Italy and Ghana can relate very well and find complementary grounds for cooperation.

This year’s fair will include the usual B2B meetings organised through a Business Matching Platform, available for all exhibiting companies and offering a highly personalised collective stand and great visibility inside the tradeshow area.

It will also have a vertical B2B event for sector professionals that represents the whole fruit and veg industry, more visibility online and Business Matching platform with visitors, buyers and exhibitors.

There will also be technical visits to company sites for a learning experience in terms of know-how and cutting-edge machinery and technology, with extensive media-awareness before, during and after the event: plus dedicated press conferences, news, articles on specialised magazines and also social media.

Macfrut is the international trade fair for the fruit and vegetable industry, a B2B event for sector professionals and opinion leaders from more than 90 countries. It is a benchmark event that brings together major industry players, innovations and market trends, offering a unique business platform that allows participants to expand their network of business contacts and enter new markets.

The Italian Trade Agency in Ghana and organisers of Macfrut 2022 wish to extend an invitation to government representatives and policymakers as well as agribusiness professionals within the fruit and vegetables value chain to join this event.

This will be a great opportunity to meet new business associates, create export and import links, exchange information and ideas, and access machinery and so much more.

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