Hubtel, Ghana’s top brand for instant messaging, payments, and commerce, has extended its reach to the country’s northern region.
Hubtel has intensified its efforts to bring digital inclusion to every region of the country.
The company began operating in Cape Coast earlier this year and then launched a community engagement program in Koforidua, the city of flowers. This came after a year of successfully launching in Takoradi.
Tamale has now been designated as Hubtel’s seventh operational city in Ghana as of this announcement.
According to Population Stat, Tamale has a population total of 701,000, a growth projected to reach almost a million in 2026.
The introduction of Hubtel in Tamale will enhance the city’s digital commerce by offering flexible, seamless, and convenient digital transactions through its platform.
Natives of the city can now find and pay for everyday essentials with ease.
In addition to offering an all-inclusive platform for customers to find and pay for everyday essentials from nearby vendors and retailers, Hubtel is also providing a seamless retailer-customer engagement, making it easier for both parties to connect.
On launching in Tamale and what it means to the company, Head of Commercial and New Markets, Gershon Akoto, in an interview said: “Up until today, Hubtel users in Tamale have been able to send money and SMS. They were also able to pay for services like airtime, internet data, DSTv and GOTv. Today’s launch means they can even do more with the Hubtel App and website. Users can conveniently order for food, groceries and more on the Hubtel and receive it within minutes in the comfort of their homes or offices.
“Today’s float has helped us reach out to new customers and interact with potential partner retailers. Everyone has been very welcoming and we are very confident Hubtel will work with the people of Tamale for a long time to come,” he added.
The Head of E-commerce at Hubtel, Mrs. Elsie Bram, spoke about the launch and stated that the company’s goal is to make digital inclusion accessible to everyone.
“Our vision as a company is to be Africa’s most useful company; building a platform that everyone can find, pay and easily partake in the digital economy,” Mrs. Bram said.
“We want to be useful to both customers and retailers across Africa, and the only way to achieve that is by deliberately and strategically deploying our product and services to every part of Africa, starting from our homeland, Ghana. We recently overhauled our mobile application by redesigning the user experience, and among other useful features, adding a Health and Wellness feature where users have the option to order drugs from Pharmacies nearby. Hubtel wants to be your go-to app for everything you need to make life easier,” she added.
Businesses can use Hubtel to take payments from any mobile money, Visa or MasterCard user, in addition to that, individuals can send money to any mobile money or bank account, order for food, groceries, and more and track to receive them in minutes, buy airtime, data and pay bills on Hubtel.
