The Ashanti Regional Office of the Ghana Tourism Authority (GTA) is stepping up efforts to register all tourist sites in the Region.
Mr Peter Achampong, the Regional Manager, said the move was to
enhance effective monitoring and inspection by the Authority while
injecting professionalism in the work of the industry players.
The Region boasts of some of the world’s acclaimed tourist attraction
sites, which had over the years seen international and local tourists
visit for educational, research and leisure purposes.
The Lake Bosomtwe, designated as a UNESCO Heritage Site, and
the various museums and historical sites, depicting the history of the
Asante monarchy and people, the cultural diversity and environmental
biodiversity was the major source of tourism drive and
revenue-generation in the Region.
Mr Achampong, in an interview with the Ghana News Agency (GNA),
Kumasi, on the sidelines of the launch of the African Travel and
Tourism Association (ATTA)-Ghana, said the GTA was determined to
developing tourism to an appreciable standard.
The COVID-19 (coronavirus) pandemic, he said, was changing the way
things were done in the industry.
Therefore, there is a need for the GTA to work assiduously in
supporting industry players to adapt to the current transformation,
with more emphasis on the safety of stakeholders.
ATTA-Ghana, a network of key players in the tourism industry with a
pan-African vision, seeks to demonstrate to the outside world the
continent’s rich tourism diversity.
The objective is to encourage and attract investment for sustainable
development of tourism to create jobs and wealth for the people.
Mr Achampong said research had indicated that: “After a disaster,
such as the COVID-19 pandemic, thousands of people out of curiosity
would like to travel.”
“We are entering a new, post-COVID-19 phase when tourism will
re-establish itself globally, and we must be ready to resume marketing
and promotional activities,” he told the GNA.
He emphasized the need for players in the industry to put a premium on
professionalism in the discharge of their duties to ensure value for
money as the public patronized their services.
GNA
